In My Opinion, The Meta Business Suite Is Absolutely Terrible
I use Meta Business Suite to boost Instagram posts to a wider audience and drive sales.
Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
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What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
Reviewers rate Usability and Support Rating and Implementation Rating highest, with a score of 10.
The most common users of Meta Business Suite are from Mid-sized Companies (51-1,000 employees).
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
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Reviews
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November 17, 2021
Facebook for Business is awesome!
Facebook for Business has many powerful tools included in Business Manager. The business manager has improved a lot and its navigation between the ads manager, pages manager, and business manager settings over time. I've gained a lot of benefits and It's fairly user-friendly once everything is set up, and chat support is usually very quick.
- Facebook for Business is a centralized platform for all of your company's needs.
- Facebook for Business provides a secure environment in which to grow our company.
- Facebook for Business communication between customers is easy.
- Absence of traffic except if you're utilizing paid promotions
- The duplication/redundancy of things
- The lack of customer support
June 22, 2021
Very Good Platform to Manage Your Facebook Accounts
Facebook is an important marketing tool, and Facebook for Business allows our firm to manage not only our own information but that of our clients as well. This is a critical function for us and a tool that we utilize on a daily basis as we develop campaigns, ad spends, organic content and more.
- Managing multiple companies.
- Ad campaign setup.
- Better user interface.
- More streamlined usage.
Like many other companies, we have used Facebook for Business as a way to manage targeted advertising campaigns. We used the product in the marketing department. Typically we would orchestrate Facebook advertising along with other forms of marketing as a way to stay in front of prospective customers. We have used both video and image based advertising.
- Demographic based targeting
- Reaching people in their leisure time
- Brand recognizability
- Not great for b2b
- I question how many clicks are accidental or bot
- Cost
May 24, 2021
Efficient, but not user friendly
We're pretty active on Facebook through both organic posting and social ads. We use Facebook for Business for both. Facebook's newer tool for businesses, Creator Studio, is so helpful for organic posting. We use it for Facebook and Instagram. It's great for scheduling posts, posting IGTVs, etc. We also use Facebook's A/B testing tools, to create mock up of ads, etc.
- Creator Studio is a great tool for scheduling and tracking analytics
- Helpful when you manage multiple accounts
- Targeting to a specific audience
- It's always changing - can be hard to keep up with everything
- Ad Manager is decently confusing
- It's not always clear why ads aren't approved
May 03, 2021
Facebook ads are best for ROAS/Scale.
We manage $2-3M a month in ad spend through Facebook Business Manager. It's been the best performing acquisition channel for our Ecomm business. It is mostly used by the digital team.
- Social Media Insights
- Ad Reporting & Optimization
- Ads Insights and Targeting
- Ads Access for Influencer Accounts
- More creative tools at the ad level for reformatting videos or graphics
- More audience insights - pyschographic or behavioral
- Better automated rules for ads management
March 06, 2020
Great Tool if it Fits Your Use Case
We use it to manage our Facebook and Instagram profiles, as well as our Facebook ad accounts. Only our social media team uses it. It's nice in that it streamlines our workflow when managing many different profiles. It also allows us to see everything at a glance and easily manage user permissions.
- It is great for managing user permissions. We obviously don't want every team member to have admin access to the pages and ad accounts that we manage.
- It streamlines our workflow by pulling all the various profiles and ad accounts into a single dashboard.
- We're able to manage Facebook pages without distractions.
- The interface takes some getting used to. It is not always intuitive.
- It can be a bit buggy, but it has certainly improved over time.
February 18, 2020
Facebook for Business is a must
Facebook for Business is used by me both as a tool for my own company to advertise (both on Facebook and Instagram) and as a tool for customers and clients. Access and usage of it also allow me to push third-party vendors to use the tool on my behalf in more powerful ways. It is the tool that executes paid social. It's a must — best tool among the social platforms.
- Paid social delivery on Facebook
- Paid social delivery on Instagram
- Many options, serving many masters, so somewhat challenging UX
- Ever-changing capabilities means ever-changing system
February 15, 2020
Facebook sort of means Business
Facebook for Business is what we use to organize our posts across many pages we are in charge of. It is primarily used by the social and audience teams to look at the best performing posts, but not exclusively by those teams. We also post videos natively and can crosspost them to other pages and partners.
- Overview of Facebook posts
- Crossposting to other pages
- Cluttered display
- Occasionally insights doesn’t load
February 13, 2020
Crucial For Social Media Buyers
Facebook for Business is being used across all social media teams to conduct all advertiser's campaigns.
- Good UI experience.
- Good bulk tool.
- Bugs in the platform.
- Drafts won't publish.
February 05, 2020
Facebook + Social Media Marketing for Small Organzations
We are using Facebook for Business across our entire organization and as representative of our entire organization. We use it as a marketing and recruitment tool and as an additional channel with which to engage our alumni, grandparents, staff, and current families.
- Targeted ads.
- Event promotion.
- Vetting ads.
- Targeting audiences and delivering metrics.
February 05, 2020
Facebook for Business is worth it for ROAS...as much as you're willing to spend with a hefty budget
Facebook for Business is being used solely by our nonprofit's communications and marketing department to help promote awareness of our organization and disease state and get through the large amount of ads and posts on FB to a targeted audience suitable for our org's mission.
- Multiple options for visual displays.
- Analytics dashboard.
- Easier ways to filter reporting on any metric needed.
- Customer support.
As an advertising agency, we use it for purchasing Facebook & Instagram ads on behalf of our clients. KPI's currently include awareness, purchases (conversions) and driving site traffic. Additionally, we've been experimenting with the new attribution system as well as targeting using first party data pushed from LiveRamp. Overall, I'd describe us as an "average" business user.
- Audience retargeting - Great for retargeting fans of pages or audiences collected via pixel.
- Reporting - Lots of options & granularity.
- Constant updates and interface changes constantly hamstring productivity.
- Documentation, while thorough, can be quite confusing and/or overwhelming.
February 04, 2020
Yes...Facebook for Business
I rely on Facebook for Business not only for my business but for the management of my clients’ businesses.
If you have a business, you need Facebook for Business/Business Manager. Having one central location where you can run ads, manage users, and view insights is necessary. Also, the integration with Instagram can easily be achieved through Facebook for Business.
- Insights on your audience and how they interact with your page.
- Tracking call-to-action (shop now, learn more, send a message, etc.) and efficiently promote the CTA.
- Better integration with apps and tab customizations should be improved.
- Organic targeting has changed over the years and would be beneficial if that feature could be improved.
February 04, 2020
We really "LIKE" Facebook for Business
We use Facebook for Business to maintain a professional-looking presence on the world's largest social network, and to grow our follower base, interact with prospects and actual customers, and share relevant news stories and posts. We also use Facebook for Business to generate leads for the various small business funding options that we provide to business owners, franchise owners, and middle market companies.
- Enhance the corporate brand.
- Interact with prospects and customers.
- Facebook Ads can take quite a bit of time to get approved.
- Facebook Live would be great if it were easier to use.
January 29, 2020
Facebook for Business is digital marketing at its finest!
Facebook for Business is used to create targeted ads and boosted posts to promote the bank's products and services. It's also a tool for branding, given the ability to create social media posts and schedule content to share with followers of the bank's profile.
- Allowing a space to tell the company's story.
- Detailing the company's size, hours of operations, contact information, etc.
- The video publishing tool could improve its editing features.
- The Facebook for Business ad account could be a little easier to navigate.
As part of the marketing team, I use Facebook business manager to advertise our products on social media. This helps drive ecommerce revenue and spread the word about our brand.
- Reach new customers.
- Reach lots of customers.
- Setting up some of the more complicated features, pertaining to pixel and catalog and product feed can be extremely finicky and require tech savvy management.
- Changes to the interface and new features occur constantly and it's hard to keep up..
January 28, 2020
A great tool for multitaskers
Facebook for Business is used by our marketing team to utilize Facebook Ads, maintain multiple Facebook Business pages, and the Facebook API. It allows us to reach the Facebook audience and implement Facebook tools on our website. This solves the problem of reaching new customers who are interested in our services and have a platform to grow brand awareness.
- It's very easy to manage multiple Facebook business or ad accounts.
- The ability to add multiple users and control their access to accounts is great.
- I wish there was better integration with report building tools such as RavenTools.
- The menu can be confusing at times. A simplified interface would be more intuitive.
January 28, 2020
Smart move for small business owners!
I manage multiple clients on social media, so I have numerous Facebook for Business accounts that I oversee. It allows small businesses to have a presence online and pay for advertising, which can sometimes be overwhelming for small businesses and nonprofits. It's nice that it is automatically created when you create a business Facebook page.
- Advertising
- Metrics
- More user-friendly
- Better organized
November 07, 2019
Has Everything You Need - But Also Some Things You Really Don't Want
Facebook for Business is a key asset to our agency. Nearly every client we work with - including our own business - uses this tool. Facebook is the largest social media platform in the world and therefore provides us with the largest reach, as well as some of the most cost-effective placement pricing.
- The largest reach of any social media platform.
- Extremely robust marketing tools, specifically targeting in Ads Manager.
- Highly responsive support teams.
- Constantly innovating and providing new digital marketing tools to test.
- Significant user information database to inform marketing strategies.
- Facebook as a platform tends to be quite glitchy; while this isn't abnormal for social platforms, it can be frustrating when we use it so frequently and rely on it for so much of our business.
- Many of our clients can be skeptical of using Facebook for Business due to recent social and political issues around the platform's practices.
- Facebook has systematically been taking away targeting capabilities from small businesses, which disproportionately affects them compared to others who are advertising on the platform (namely, politicians - and the large corporations funding them).
October 18, 2019
Facebook for YOUR business
We currently use Facebook Business to distribute content organically and in paid ads. It is among many of the tools we use.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
I have used it for years in other aspects, mainly for lead generation, direct sales, and customer support. My knowledge is more extensive in those departments, having had the results of years to base my actions on.
- Facebook is a very popular and trusted network, so unless we post content that looks suspect, people will be open to click on it.
- The basic interface is very simple, if you want to try your hand at online marketing, it is a good starting tool.
- If you want to delve deeper into the data, you can dig it out, export, and play around.
- Immense numbers of social media experts have published free materials on how to get the most out of Facebook for Business. You can get started for nearly free and see results in days.
- The recent changes to admin roles and the structure of pages and accounts has caused some problems - since roles are set in stone for some parts, we had issues in transfering roles.
- I find that my monitor is never big enough to see all the data I want to see, and I sometimes get lost within the drop-downs and all the options. This is good and bad at the same time.
- There are bugs with displaying link previews, at least with Wordpress ran sites.
February 23, 2019
Use Facebook for your Business
We use Facebook Pages to run campaigns, create ads, and videos to expand our business as well as our client's businesses. I have developed a Facebook plugin for an e-commerce platform so that clients can use it for listing products without having any technical or API knowledge.
- Through my developed plugin using Facebook API our customers who are running small businesses can list their products on a Facebook page and expand their business.
- Our organization is using it for campaigns and videos for marketing.
- Create ads, posts photos, videos, organize and posts about events related to your business.
- Their support is not so good. We have contacted Facebook team regarding non-technical information as well as API information but they sometimes reply very late.
February 21, 2019
Facebook for growth of business.
Facebook for Business is used basically to attract customers, increase sales, purchase of items and others. It has vast features to represent data, reporting in different types of charts, data flows. You can track which customers have visited your page or website and which are interested in your product and items. This tracking helps you connect with customers and will let you know which customers to attract to your business. This helps in business growth way more than any other possibilities. It can be connected with Instagram which is also a great platform for SEO or business purposes.
- Boost feature to connect with lots of customers. Connect with a large number of user easily and quickly.
- Reporting of how many users have visited, seen your items/products.
- It can be connected with Instagram which is also a great platform for SEO or business purpose.
- Know about the behavior of your customers and find out what they want.
- Thorough tracking methods to see where the campaigns are falling short.
- Data leaking issues, security though facebook takes these very seriously.
- Understanding the platform may be tricky and needs guidance on how to use. Proper training is required.
January 24, 2019
For small companies
Facebook for Business is being used by a single department. It addresses the need to guess how to properly market, or how to resolve issues within Facebook marketing, that we wouldn't necessarily understand without Facebook for Business.
- Self-Starters. It allows someone who has never used Facebook for their business to automatically jump right in without any issues.
- Problem-Solving. If you have a problem, it helps you solve those problems without having to dig and research.
- None
January 18, 2019
Insight into what your customers want and need!
I use it to view my analytics and how successful campaigns or ads are doing. I list products using Shopify integration and also have my FB Business page connected to my Instagram. I mainly run campaigns through Instagram and you can manage those via Facebook for Business. The campaigns are easy to set up, maintain, or cancel, which makes it perfect for businesses on a budget. Plus you can decide exactly who you want your target audience to be.
- Analytics
- Campaigns
- Integration
- Better pricing and offers
- More RoI
January 15, 2019
Reluctantly Using Facebook for Business
We use Facebook for Business to market to audiences for our specialized education products. Facebook for Business allows us to reach people on the Facebook platform, as well as Instagram, Messenger, and Whatsapp. It allows us a secondary paid channel for leads and helps us reach users who we would not reach using paid search marketing alone.
- Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
- Facebook for Business provides information on our audiences.
- We are able to create lookalike audiences from our customer lists to help us find like candidates.
- We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
- We are able to connect to an API and download results information for analysis.
- While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
- We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
- Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
- Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
- Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.